01 — موجز المشروع
تطوير اتجاه لحملة أزياء راقية لـTommy Hilfiger يربط الإرث الأمريكي بالصور التجارية المعاصرة.
Tommy Hilfiger — Fashion Campaign | Creative Direction
الفكرة وراء المشروع.
01 / 0202 — الدور والنطاق
الاتجاه الإبداعي · الإخراج الفني · التنفيذ البصري
03 — التحدي
الحفاظ على تماسك الملابس والأحذية والإكسسوارات مع منح كل منتج حضوراً تحريرياً قوياً.
04 — الفكرة الإبداعية
توظيف البرغندي والبيج والكحلي والأزرق الناعم، وبيئات استوديو معمارية وتكوينات منتجات مدروسة.
05 — الجمهور المستهدف
عملاء الأزياء المهتمون بالإرث واللايف ستايل والتنسيق المعاصر الراقي.
06 — المخرجات
التصاميم والمفاتيح البصرية والمواد الإعلانية المنشورة في هذا المشروع.
هذا الملخص مبني على المادة المنشورة. صياغة التحدي والفكرة والجمهور تتضمن قراءة إبداعية للعمل عند غياب موجز عميل منشور.
المشروع بالتفصيل.
02 / 02A premium fashion campaign developed for Tommy Hilfiger, combining timeless American style with a refined contemporary visual direction.
For this project, I handled the creative direction and full visual execution, developing the campaign look, compositions, product presentation, model styling, lighting direction, and final advertising visuals.
The campaign uses a sophisticated mix of deep burgundy, beige, navy, and soft blue, supported by architectural studio sets, clean typography, premium fashion photography, and strong product-focused compositions.
The final result is a cohesive visual system that balances heritage, lifestyle, modern retail aesthetics, and editorial fashion storytelling across apparel, footwear, and accessories.
Tommy Hilfiger — “America in Iraq” | Social Media Visuals
Negm ©
Role: Art Director, Designer, AI Specialist
Agency: Scorp Marketing/ UK
Agency: Scorp Marketing/ UK
This project is more than just a visual showcase — it’s an educational case study designed to inspire and inform designers exploring the intersection of fashion branding and AI technology.
When Tommy Hilfiger’s distributor in Iraq faced a limited budget that couldn't accommodate a professional photographer or full production team, they approached me with a challenge:
Create a complete visual campaign for social media — featuring models, products, and styling — entirely using AI.
Create a complete visual campaign for social media — featuring models, products, and styling — entirely using AI.
This became an opportunity to leverage AI as a design ally, not just a tool. Every image you see here, from fashion poses to product shots, was created using AI prompts, refined through art direction, and retouched to ensure brand consistency.
Prompt
A stylish male model with a lean, athletic build is captured in portrait orientation, focusing on his fitted light blue T-shirt, his confident face, and upper body. The crisp, smooth fabric of the T-shirt highlights his toned physique and evokes a sense of clean, modern style.
His sharp jawline and composed expression are clearly visible as he looks down slightly toward the camera, exuding cool sophistication. Dark sunglasses reflect the studio lights, adding contrast and subtle attitude.
A small portion of his relaxed beige summer shorts is visible at the bottom of the frame, just enough to suggest the overall outfit without pulling focus from the top.
The background features a luxurious, softly textured studio wall in a deep wine red hue that subtly complements the beige tones of his shorts.
The lighting is soft and cinematic, with a matte finish that enhances the image’s refined, high-end aesthetic. Captured in ultra-realistic 4K, this portrait delivers timeless fashion with minimalist elegance.
Prompt
A stylish male model with a lean, athletic build is captured from a low, ground-up angle, emphasizing the clean structure and fit of his relaxed beige summer shorts.
This dynamic perspective draws attention to the lower half of the outfit, showcasing the quality of the fabric, subtle movement, and the refined, minimalist style. His sleek light blue sneakers complete the look with modern simplicity and polish.
He wears a fitted light blue T-shirt, crisp and smooth, complementing the shorts in a soft, summery ensemble that blends freshness with casual sophistication.
The model's sharp jawline and confident, composed expression are slightly visible as he gazes down toward the camera, exuding cool elegance. His dark sunglasses reflect the studio lights, adding contrast and subtle attitude.
The background features a luxurious studio setup with a softly textured wall in a rich wine red hue, harmonizing with beige tones to create a striking and stylish backdrop.
The soft lighting and matte texture create a warm, high-end ambiance that enhances the minimalist fashion styling. Captured in ultra-realistic 4K, the image delivers cinematic quality and timeless luxury.
A stylish male model with a lean, athletic build is captured in portrait orientation, focusing on his fitted light blue T-shirt, his confident face, and upper body. The crisp, smooth fabric of the T-shirt highlights his toned physique and evokes a sense of clean, modern style.
His sharp jawline and composed expression are clearly visible as he looks down slightly toward the camera, exuding cool sophistication. Dark sunglasses reflect the studio lights, adding contrast and subtle attitude.
A small portion of his relaxed beige summer shorts is visible at the bottom of the frame, just enough to suggest the overall outfit without pulling focus from the top.
The background features a luxurious, softly textured studio wall in a deep wine red hue that subtly complements the beige tones of his shorts. The lighting is soft and cinematic, with a matte finish that enhances the image’s refined, high-end aesthetic. Captured in ultra-realistic 4K, this portrait delivers timeless fashion with minimalist elegance.
Prompt
A sleek black women's bag with the iconic Tommy Hilfiger logo is captured from a dramatic ground-up angle, positioned prominently in the center of the frame.
This low perspective emphasizes the structure and silhouette of the bag, showcasing its modern sophistication, fine craftsmanship, and luxury branding.
The bag’s smooth leather texture and metallic logo details are rendered in sharp clarity, drawing immediate focus and conveying timeless elegance.
Set in a high-end studio environment, the scene features deep burgundy walls (#581B33) with rectangular decorative panel molding in matching tones, adding architectural depth and classic refinement.
The light cream ceiling (#F4F0E5) is visible at the top of the image, creating a soft contrast with the darker vertical surfaces. Beneath the bag, the floor is a neutral light beige (#E9DBC8), subtly complementing the bag’s tone while keeping attention fixed on the subject.
The overall composition is highly symmetrical, with the panel moldings creating a frame that guides the viewer’s eye directly to the center. The low camera angle enhances spatial depth and creates a three-dimensional, immersive effect—making the bag appear monumental and iconic within its elegant environment. Soft, directional lighting adds cinematic texture, gently highlighting wall details and the bag's form. Captured in ultra-realistic 4K, the image blends minimalist luxury with bold, visual storytelling.
Published On:
Instagram – @elega.store
Website – ar.brandaat.com
Website – ar.brandaat.com
Watch My Latest Project For Tommy Hilfiger
Thanks
𝑹𝒆𝒂𝒅𝒚 𝒕𝒐 𝒕𝒂𝒌𝒆 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒕𝒐 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒍𝒆𝒗𝒆𝒍?
"Design is not just what it looks like and feels like. Design is how it works." — Steve Jobs
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