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Branding & Logo Design Brief
Social Media & Advertising
Name
Email
Phone Number
What is the brand name (exact spelling)?
Is there a tagline or slogan to include in the logo?
What does your brand do? (product/service)
Is this a new brand or a rebrand?
New Brand
Rebrand
Who is your target audience?
How should your brand be perceived?
Choose 3–5 words that describe your brand personality
What type of logo do you prefer?
Wordmark (text logo)
Symbol / Icon
Combination mark (text + icon)
What style best represents your brand?
Minimal
Luxury
Classic
Modern
Geometric
Other
Are there specific colors you want to use or avoid?
Are there symbols, shapes, or elements you want included or avoided?
What language should the logo typography use?
English
Arabic
Other
Are there brands or logos you admire?
Do you need different logo versions?
Icon / favicon
Horizontal version
Vertical version
Where will the logo mainly be used?
Packaging
Social Media
Website
App
Send
Full Name:
Company Name:
Email Address:
Preferred Communication Method:
What is the main goal of this project?
What are your business objectives for social media?
Who is your target audience?
What problem are we solving with this content?
What makes your brand different from competitors? (USP)
Describe your brand personality in 3–5 words:
Do you have existing brand guidelines? (Yes / No)
Preferred color palette or visual style:
Any references or inspiration? (links or examples)
Tone of voice:
Type of content needed:
Key messages to communicate:
Products/Services to highlight:
Any offers, campaigns, or seasonal events?
Number of posts required:
Type of posts:
Static posts
Carousels
Platforms:
Instagram
Facebook
LinkedIn
TikTok
etc
Project start date:
Deadline:
Any specific requirements or restrictions:
Competitors to consider:
Anything to avoid:
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Phone Number
Service Type
Branding Services
Advertising & Social Media Services
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Estimated Budget
Project Brief
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