The link between your company's creative side and its strategy.
Creative sells when there's a reason behind it in the numbers. I work on both at once: the idea, the angle and the look on one side; ad performance, ROAS and sales on the other — joined into one decision.
I don't hand over designs. I own the creative decision.
A designer executes what you ask for. I define what should be asked for in the first place — then direct whoever builds it until it ships, and measure what it did.
I turn a sales target into a brief
The number you want to hit becomes an angle, an idea and a written brief — not a design request.
I read performance before aesthetics
I open your ad and product-page numbers before I open any design tool. Creative gets built on what the data says.
I direct the team, not the file
I brief the designer, editor and photographer, and review before publishing. You stop reviewing design yourself.
I'm judged on the result
Good work is what moved ROAS or sales — not what the room liked in the meeting.
6 years, 100+ brands.
Markets I've worked in
Saudi Arabia
UAE
Iraq
Kuwait
Egypt
Libya
United Kingdom
Canada
United States
Sectors: e-commerce, fashion and sportswear, beauty, real estate, tech and AI.
People whose creative I actually ran.
His experience and creative approach matched our vision exactly, and he became a core partner in shaping and elevating the brand and in reaching coherent marketing results.
Negm took the brand's creative side end to end. The work came out cleaner and clearer than what I had in mind, and every decision had a reason behind it.
One of the best I've worked with on brand building: a clear vision, and the ability to turn it into work that actually ships.
The numbers that moved once I ran the creative.
These come from projects where I owned the creative direction and supervised execution — not from delivering standalone designs.
Creative, precise in his thinking, and easy to work with. He turned our vision into a modern visual identity — highly recommended.
A passionate, responsible person with a strong creative sense.
Recommended for any brand looking to raise its social presence with design that actually lands.
Global and regional brands whose creative direction I set and supervised.
Nike Iraq
SportswearIraqVisit siteTommy Hilfiger
FashionIraqBOSS
FashionIraqAdidas Originals
SportswearIraqCR7 Sportswear
SportswearIraqSun & Sand Sports
Sports RetailIraqOVS
Fashion RetailIraqElega
ClothingIraqVisit siteAdvanced Achievement Academy
Training AcademyIraqBabylon Mall
Shopping MallIraqVisit siteDallah Pharmacy
PharmacySaudi ArabiaLuxury Handles
Home HardwareSaudi ArabiaVisit siteAraak Group
Human DevelopmentSaudi ArabiaVisit siteReeq Al-Nahl
Saudi ArabiaSilver Lining
Saudi ArabiaAbrad
Saudi ArabiaIP Branding
Saudi ArabiaSnowy Owl
Saudi ArabiaThailand Town
Saudi ArabiaHoloul Group
Saudi ArabiaSmack Touch
Modest FashionKuwaitVisit siteFINAL TOUCHES
KuwaitBembo Mart
Grocery E-commerceUAEVisit siteBtal Business Solutions
UAEEithar
Home Tech ProductsLibyaVisit siteBengo Tec
LibyaSmart Sense LTD
United KingdomScorp
United KingdomThe Agency Red
Marketing AgencyCanadaDinja Marketing Agency
Marketing AgencyEgyptVisit siteLume Beauty
Marketing AgencyEgyptEsm3ona
Charity OrganizationEgyptVisit siteElysee
BeautyEgyptSolaris
BeautyEgyptRed Cell
BeautyEgyptDerm Makeup
BeautyEgyptGymani
FitnessEgyptAwny
EgyptAlie Services
Business ConsultingUnited StatesVisit siteIcarus
SoftwareUnited StatesRyman AI
AI & TechUnited StatesWith the global brands, awareness and sales rose twenty percent within a year; in the Saudi market, return on ad spend passed seven times on creative I directed.
Work with the global brands — Nike, Tommy Hilfiger, BOSS and Adidas Originals — was carried out with their distributor or local-market branch, not with the brands' global head offices.
Ready to see how much your creative can sell?
A short call tells me whether I'm right for your company — and if I'm not, I'll say so and refer you.